Jul 2, 2024

List Of Job Profiles And Average Salary In The Digital Marketing Industry

The digital marketing industry has become a cornerstone for businesses aiming to establish and expand their online presence. With the proliferation of digital channels and the increasing importance of data-driven marketing strategies, the demand for skilled digital marketing professionals has surged. In India, this sector has witnessed remarkable growth, fueled by rising internet penetration, the booming e-commerce market, and the growing adoption of digital technologies by businesses of all sizes.

As of 2023, India has over 700 million internet users, making it the second-largest online market globally. The e-commerce sector is expected to reach $200 billion by 2026, significantly contributing to the need for digital marketing expertise. Companies are investing heavily in digital marketing to stay competitive, leading to a variety of job opportunities with competitive salary packages.

1. Digital Marketing Manager

Role and Responsibilities: A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. They play a significant role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain the company’s social media presence.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.

Companies Offering This Role: Tata Consultancy Services, Infosys, Wipro, Amazon India, Flipkart

Average Salary: ₹8,00,000 - ₹12,00,000 per annum

2. SEO Specialist

Role and Responsibilities: SEO Specialists are responsible for analyzing, reviewing, and implementing changes to websites to optimize them for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

Key Responsibilities:            

• Perform ongoing keyword research, discovery, and optimization for new SEO opportunities.
• Implement content recommendations for organic SEO success.
• Analyze and report on performance metrics, and make data-driven decisions to improve SEO strategies.
• Collaborate with web developers and marketing teams to ensure SEO best practices are properly implemented.

Companies Offering This Role: Cognizant, HCL Technologies, Accenture, Zomato, MakeMyTrip

Average Salary: ₹4,00,000 - ₹6,00,000 per annum

3. Social Media Manager

Role and Responsibilities: Social Media Managers are responsible for creating, curating, and managing published content across social platforms. They also engage with followers, and measure the success of campaigns.

Key Responsibilities:

• Develop and implement social media strategies for various platforms.
• Create engaging multimedia content and manage the day-to-day handling of all social media channels.
• Monitor, track, analyze, and report on performance on social media platforms.
• Encourage collaboration across teams to ensure brand consistency in marketing.

Companies Offering This Role: Myntra, Swiggy, Ola, Uber, Paytm

Average Salary: ₹5,00,000 - ₹8,00,000 per annum

4. Content Marketing Manager

Role and Responsibilities: Content Marketing Managers oversee content creation and strategy. Their goal is to attract and retain a clearly defined audience and, ultimately, drive profitable customer action.

Key Responsibilities:

• Develop content strategy aligned with short-term and long-term marketing targets.
• Create and publish engaging content.
• Edit, proofread, and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.

Companies Offering This Role: Times Internet, The Times of India, Hindustan Times, Reliance Digital, Pepperfry

Average Salary: ₹6,00,000 - ₹10,00,000 per annum

5. Pay-Per-Click (PPC) Specialist

Role and Responsibilities: PPC Specialists manage internet pay-per-click advertising campaigns, including the strategy, design, implementation, SEO, and ad performance analysis of the paid campaigns.

Key Responsibilities:

• Plan and execute PPC campaigns on platforms like Google Ads, Bing, and social media ads.
• Monitor and analyze campaign performance, and optimize to achieve the best results.
• Research keywords and manage bids.
• Generate and share reports on campaign performance.

Companies Offering This Role: Google India, Adobe, Microsoft India, Flipkart, Snapdeal

Average Salary: ₹5,00,000 - ₹9,00,000 per annum

6. Email Marketing Specialist

Role and Responsibilities: Email Marketing Specialists are responsible for creating email marketing campaigns to promote a product or service. They ensure marketing messages are conveyed clearly and delivered successfully to prospects.

Key Responsibilities:

• Design and implement direct email marketing campaigns.
• Create and design various email templates.
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.

Companies Offering This Role: Salesforce, Oracle, Zoho, Cleartrip, BookMyShow

Average Salary: ₹4,00,000 - ₹7,00,000 per annum

7. Digital Marketing Analyst

Role and Responsibilities: Digital Marketing Analysts focus on analyzing online marketing metrics and data to improve campaign performance. They help in understanding market trends and consumer behavior.

Key Responsibilities:

• Track and report on website traffic and other marketing KPIs.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Use analytics tools to measure performance and gain insights.
• Prepare and present reports on marketing performance.

Companies Offering This Role: Deloitte India, PwC India, KPMG India, EY India, Accenture

Average Salary: ₹5,00,000 - ₹8,00,000 per annum

8. Influencer Marketing Manager

Role and Responsibilities: Influencer Marketing Managers identify, recruit, and manage relationships with influencers. They develop strategies for collaborations to enhance brand reach and engagement.

Key Responsibilities:

• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships with prominent influencers and thought leaders.
• Develop content ideas and manage influencer-generated content.
• Analyze the performance of influencer marketing campaigns.

Average Salary: ₹6,00,000 - ₹10,00,000 per annum

9. E-commerce Manager

Role and Responsibilities: E-commerce Managers oversee a company’s online sales and presence. They are responsible for the look and usability of the company website, ensuring it is user-friendly and offers a seamless shopping experience.

Key Responsibilities:

• Develop and carry out the strategic online marketing plans for companies and organizations.
• Supervise web design and ensure website functionality.
• Manage online product inventory.
• Analyze market trends and monitor competitor activities.

Companies Offering This Role: Amazon India, Flipkart, BigBasket, Nykaa, Pepperfry

Average Salary: ₹7,00,000 - ₹12,00,000 per annum

10. Affiliate Marketing Manager

Role and Responsibilities: Affiliate Marketing Managers are responsible for managing and optimizing affiliate marketing programs to drive traffic and sales. They work closely with affiliates to ensure performance is aligned with business goals.

Key Responsibilities:

• Develop and manage affiliate marketing programs.
• Recruit new affiliate partners.
• Track and analyze affiliate performance.
• Provide solutions to affiliate-related issues and escalate when necessary.

Companies Offering This Role: Amazon India, Flipkart, Paytm, Snapdeal, HostGator India

Average Salary: ₹6,00,000 - ₹9,00,000 per annum

Conclusion

The digital marketing industry offers diverse roles that cater to various skills and interests. Whether you’re creative, analytical, or strategic, there’s a place for you in this rapidly evolving field. The salaries for these roles are competitive and reflect the growing importance of digital marketing in today’s business landscape. As companies continue to leverage digital channels to reach their audience, the demand for skilled digital marketing professionals will only increase, making it a promising career choice.

Pursuing a career in digital marketing not only provides a dynamic work environment but also offers the opportunity to stay at the forefront of technological advancements. With continuous learning and adaptation, professionals in this field can expect robust career growth and lucrative opportunities.